Creative Direction
Building brand awareness through creative direction has become a significant part of my work. Whether developing a visual identity for a new local business or guiding the design of ongoing deliverables for corporate clients, I bring the full design cycle to each project—fostering trust, consistency, and creativity every step of the way.
Skills:
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Developing and applying style guidelines is essential to building brand awareness. I ensure all client deliverables align with a clear visual identity that strengthens recognition and consistency.
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With over five years of graphic design experience, I’ve created visuals for clients ranging from a local tree care company to an internationally recognized WNBA team.
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It’s often challenging to know where to start when it comes to visualizing a brand or project. Storyboards have been a consistent tool I use to map out situational goals with a new product or design.
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To better understand user needs and gather detailed insights, I develop both low- and high-fidelity prototypes to test products and designs in real-world settings.
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Miro is one of my favorite tools to use when starting off in the early stages of the design cycle. I utilize Miro for methods like ideating, mind mapping, UI flows, and storyboarding.
Recent projects
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Public Policy Institute at Indiana University
Building brand recognition through style guides, consistent messaging, and creative storytelling.
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The O'Neill School at Indiana University Indianapolis
Developed logos and branding for top-attended campus events at Indiana University Indianapolis.
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Gubernatorial Forum at the Public Policy Institute
Developed branding for the 2024 Indiana Gubernatorial Forum hosted by the Public Policy Institute.
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Brandenberger Tree Care Professionals
Developed and launched company website, style guide, and brand campaigns to reach new audiences and expand brand recognition.
