Brandenberger Tree Care Professionals
As the marketing and communications specialist at Brandenberger Tree Care Professionals, I created the company’s first style guide to strengthen brand recognition and establish a cohesive design direction. I also developed and launched a new website, introduced a project management system to streamline team workflows, and designed print and promotional materials including mailers, business cards, and postcards.
Website development
Developed a new website and digital content for Brandenberger Tree Care Professionals and their affiliate, Redefine the Experience. By optimizing the user experience and tracking key metrics, I improved SEO performance, enhancing the site's visibility and engagement.
Programs used
Squarespace, Google Analytics
Year
2021
Marketing materials
Designed a variety of print materials for promotional and educational purposes, including flyers on planting and plant health care, postcard reminders, and other informative resources.
Programs used
Adobe Illustrator & Photoshop, Canva
Email Campaigns
Created an automated email campaign to introduce a new initiative and grow interest in the brand.
Programs used
Squarespace